A Frank Advice | Outcome-Driven B2B Growth

When GTM needs to move.

Senior marketing expertise for B2B technology companies. We help companies build, accelerate and improve marketing across pipeline generation, demand generation, ABM, field marketing, partner marketing, marketing operations, automation and AI. We work interim, fractional or project based, combining strategic thinking with hands on execution and working closely with Sales to turn business priorities into commercial impact.

20+ years of making B2B technology marketing happen.

I have built and led marketing organizations across some of the world’s most successful technology companies, from Siemens and Kony to Blue Prism, WalkMe and ECI Software Solutions.

Building teams. Creating pipeline. Launching markets. Developing demand generation engines. Working alongside Sales. Putting the processes, systems and infrastructure in place to make it all work.

That experience is now the foundation of A Frank Advice, helping companies access senior marketing expertise when they need it.

Positioning & Narrative

[01]

Transforming complex value propositions into crystal-clear language designed to resonate with your Ideal Customer Profile.

→ ICP & Messaging Alignment
→ Value Proposition & Messaging

Demand Generation Engine

[02]

Driving a predictable, measurable pipeline of high-qualified opportunities.

→ Campaigns & Programs
→ Lead & Pipeline Management

International GTM Framework

[03]

Translating global objectives into effective, locally relevant go-to-market actions across Europe.

→ EMEA Marketing Strategy & Planning
→ Regional Execution

Partner Marketing Maturity

[04]

Maximizing ROI from strategic ecosystems through scalable partnership models.

→ Ecosystem Co-Marketing
→ Partner Enablement Playbooks

ABM (Strategic Accounts)

[05]

Targeted 1:1 and 1:few campaigns to penetrate key accounts within your target market.

→ Bespoke Account Messaging
→ Multi-channel Account Plays

Marketing Ops Upgrade

[06]

Optimizing your tech stack, lead scoring, and CRM integration for peak performance.

→ Workflows & Automatisering
→ Data Cleanliness & Scoring

Advocacy & Expansion

[07]

Transforming existing enterprise customers into active promoters for upsell/cross-sell.

→ Customer Success Narratives
→ Retention Campaigns

AI-Driven Transformation

[08]

Leveraging AI to intelligently automate and accelerate your sales/marketing cycle.

→ Operational AI Deployment
→ Predictive Content Engines

Org Build-out

[09]

Structuring teams with the right roles, governance, and solid 90-day action plans.

→ Governance & Workflows
→ 90-Day Execution Sprints

Build. Fix. Improve. Accelerate.

When GTM needs to move.

The right support for what needs to get done.

INTERIM

CONSULTANCY

COACHING